Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

This notice applies to all information collected from or submitted to the Alpha Web site(s), but to make this notice easier to read we will refer here only to the "Web site", meaning Alpha.com.

Our Web site may contain links to other Web sites operated by third parties. Alpha is not responsible for the privacy practices or policies of such third party Web sites.

This Web site has been designed and developed by Alpha Technologies, including its direct or indirect affiliates, and members of The Alpha Group (hereinafter “Alpha”). Alpha reserves the right to make changes to this Web site and the Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use this Web site.

Changes in Privacy Policy

All personal information ("personal information" is defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains) that we collect and maintain will be subject to this Privacy Policy, as amended from time to time. Alpha reserves the right to change the Privacy Policy from time to time at its sole discretion and will provide notice of material changes on the home page of the Web site. You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy by your continued use of the Web site after such notice has been posted for thirty (30) days.

Updating your personal information

You have the right to access and correct your personal information at any time. This may be accomplished by logging on to your account where you can view and make changes to your personal information. You may also update your personal information by writing or calling Alpha at:

Alpha Technologies
ATTN: Customer Service
3767 Alpha Way
Bellingham, WA 98226
USA
Phone: 1-800-667-8743
Fax: 1-360-671-4936
E-Mail: alphaorders@alpha.com

Collection of personal information

As a visitor to this Web site, you may view some of the information provided without providing any personal information. In some areas of the Web site, we may ask you to provide information that will enable us to verify whether you are entitled to access and use certain information, materials, and services available from the Web site; to enhance your site visit; to assist you with customer service or technical support issues; to follow up with you after your visit; or to otherwise support your customer relationship with Alpha. It is completely optional for you to participate. However, failure to participate may mean that you cannot access and use certain information, materials, and services. Alpha may ask that you provide us personal information, such as your first and last name, mailing address (including ZIP code), e-mail address, employer, job title and department, telephone and facsimile numbers, and other personal information. When ordering products or services on the Web site, you may be asked to provide a credit card number. Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data, you will not be able to procure products or services. For your protection, the credit card information that you provide will not be stored on the Web site.

When you use the Web site, Alpha may also collect certain technical and routing information about your computer to facilitate your use of the Web site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

In order to reduce errors in our database, authenticate our users, and prevent abuse of our system, we may on occasion supplement the personal information you submit to us with information from third-party sources. For example, we may supplement your Registration Information with address information provided by the U.S. Postal Service to qualify your information and prevent errors in our database.

How your personal information is used

Alpha collects your information in order to record and support your participation in the activities you select. Your personal information may also be used to keep you informed about product upgrades, special offers, and other products and services of Alpha and selected third parties if you have so opted to receive such communications.

Alpha may collect information about the use of the Web site such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. Alpha may use this aggregate, nonidentifying statistical data for statistical analysis, marketing, or similar promotional purposes.

Your choices with respect to personal information

Alpha recognizes and appreciates the importance of responsible use of information collected on this Web site. Without your consent, Alpha will not communicate any information to you regarding products, services, and special offers available from Alpha, although we may find it necessary to communicate with you regarding your use of the services on this Web site. Except in the particular circumstances described in this Privacy Policy, Alpha will also not provide your name to other companies or organizations without your consent.

There are other instances in which Alpha may divulge your personal information. At times we may be required by law, regulation or litigation to disclose your personal information. We may also disclose information about you if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.

Protection of your personal information

The personal information that you provide, in connection with registering yourself as a user of Alpha products or services, is classified as Registration Information. Registration Information is protected in several ways. Access by you to your Registration Information is available through a unique customer ID and a password selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your Registration Information resides on a secure server that only selected Alpha personnel have access to via password. Alpha encrypts your personal information and thereby strives to prevent unauthorized parties from viewing such information when it is transmitted to Alpha.

Data not collected on this Web site

Personal information that is not collected on the Web site is not generally subject to this Privacy Policy. However, personal information submitted on physical product registration cards is classified as Registration Information and is subject to this Privacy Policy.

Use of cookies

When you visit this Web site, you can browse the Web site and access important information without revealing your identity. In order to improve our Web site, we use “cookies” to track your visit. A cookie is small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. It functions as your identification card and enables Alpha to record your passwords, purchases, and preferences. It cannot be executed as code or deliver viruses.

Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (For some Web pages that require an authorization, cookies are not optional. Users choosing not to accept cookies will probably not be able to access those pages.)

While Alpha uses cookies to track your visit to Alpha.com, and our Web servers automatically log the IP/Internet address of your computer, Alpha does not generally use this information to identify you personally. However, if you expressly provide consent for Alpha.com to "remember" the unique identifier that you select when you register for various activities on the Web site, that unique identifier will be stored on a cookie on your computer, linked to your Registration Information, and your navigation path around the Site will be tracked. We associate this data to understand how our Site and services are being used so we can understand our customers and offer appropriate products and services.

Privacy complaints

Alpha takes its users’ privacy concerns seriously. If you believe that Alpha has not complied with this Online Privacy Policy with respect to your personal information, you may write to Alpha at the following address or e-mail us:

Alpha Technologies
ATTN: Customer Service
3767 Alpha Way
Bellingham, WA 98226
USA
E-Mail: alphaorders@alpha.com

In your letter or e-mail, please describe in as much detail as possible the ways in which you believe that the Alpha Online Privacy Policy has not been complied with. We will investigate your complaint promptly.

Please note that Alpha is not responsible for the content or privacy practices of non Alpha Web sites to which this Site or any other Alpha Web site may link. You should review the Privacy Policy of such sites before using those sites.